Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsNew Consumer ProductsBeef

Jack Link's and Frito-Lay Unite collaborate on new snacks

The two brands unite to create beef jerky and meat sticks.

By Industry News
Jack Link's and Frito-Lay Unite collaborate on new snacks
Frito-Lay
April 4, 2023

In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and Frito-Lay's fan-favorite flavors to offer snackers the new Jack Link's Doritos Spicy Sweet Chili flavored and Flamin' Hot flavored Original beef jerky and meat sticks.

"It takes legendary brands like Jack Link's and Frito-Lay to create innovative offerings that truly level up the snacking experience," said Leslie Vesper, vice president of marketing at Frito-Lay. "We know our snack fans are loyal to the iconic flavors we've created across our Frito-Lay brands, so this is the perfect opportunity to bring bold flavors in a new form. I can't wait for jerky and meat stick lovers to experience these new products that will take their taste buds to the next dimension of snacking."

"Jack Link's has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks," said Stephanie Leibke, vice president of marketing for the Jack Link's brand. "Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for."

#FlavorRevealContest on TikTok

Between now and April 28, snackers are encouraged to try the new, bold flavor mashups and share what they're having with the #FlavorRevealContest on TikTok.

The winning #FlavorRevealContest video will be awarded The Ultimate Snack Registry, featuring a custom branded gaming system, snowboard and helmet, lounging swag, a branded gaming chair and $10,000 in cash.

Jack Link's Doritos Spicy Sweet Chili flavored and Flamin' Hot flavored Original beef jerky and meat sticks are available for purchase online and at retailers nationwide. To learn more about this collaboration and the flavors, visit jacklinksfritolay.com. Follow the brands on social media at @jacklinksjerky, @flaminhot and @doritos.

Source: Frito-Lay

KEYWORDS: beef jerky Jack Link's meat snacks meat sticks new consumer products

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Special Reports
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Meat and Poultry Industry News
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Jack Link’s WILD Dr Pepper-inspired flavored meat stick and Jack Link’s Dr Pepper-inspired flavored beef jerky

    Jack Link's collaborates with Dr Pepper on new meat snacks

    See More
  • Jack Link's meat snacks with Frito-Lay-inspired flavors

    Jack Link's debuts new meat snacks with Frito-Lay-inspired flavors

    See More
  • NP podcast.png

    Episode 162: Hardcore Carnivore and Standard Meat Co. collaborate on new sausage line

    See More
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing