Matt Salts, president of Charqui Jerky Co., met with The National Provisioner and discussed his company, highlighting its history, popular products, and future plans. Salts first noticed the potential in the jerky industry while traveling. He noticed a jerky store during his travels, and after purchasing some product, decided he wanted to venture into the industry himself. Salts noticed the expansion of the jerky category, but he also observed the need for a clean-label jerky product. After finding that niche, Salts’ jerky journey took off.
After entering a jerky product into a contest in 2013 and winning first place, Salts said it took a few years, but eventually, the business was solidified.