Special occasions and celebrations are the number one reasons for consumers to splurge a little, according to a May consumer survey by 210 Analytics. The June survey of 1,000-plus primary grocery shoppers by Circana (formerly IRI) confirms just that. Nearly seven in 10 consumers did something special for the July Fourth weekend and more than half have already made special plans for Labor Day. Cookouts, get-togethers, day trips and special meals are central to both summer holidays — underscoring the opportunity for grocery retailers to deliver on memorable experiences at home.
Other findings from the June Circana survey include: