In celebration of its 40th anniversary, Hillshire Farm Lit'l Smokies brand has teamed up with celebrity chef Kelsey Barnard Clark to kick off a recipe contest challenging consumers to share their unique and innovative dishes featuring Lit'l Smokies cocktail links.

Three winning contestants will each receive $3,000 and may have their recipe featured on the menu at the upcoming Lit'l Smokies Lit'l Cocktail Lounge in New York City.

Now through Oct. 29, contestants can post a photo of their dish featuring Lit'l Smokies cocktail links on Instagram, use #LitlCocktailLounge and #HillshireFarmContest and include the recipe in the photo caption for a chance to win.

Hillshire Farm Brand representatives will evaluate recipes based on creativity, presentation, perceived taste appeal and how prominently the Lit'l Smokies cocktail links are featured.

 "Growing up, Lit'l Smokies cocktail links were always a staple at holiday parties or celebrations, but they're typically prepared in the same few ways," Clark said. "This contest challenges home chefs to unleash the versatility of Lit'l Smokies cocktail links. I can't wait to experience the many delicious ways to enjoy this classic family favorite."

Measuring 60 square feet and featuring cocktail links instead of cocktail drinks, the Lit'l Smokies Lit'l Cocktail Lounge features just one table. To honor the 40th anniversary of Lit'l Smokies cocktail links, 40 reservations will be available during the pop-up's two-day opening at 221 W. 29th St. in New York City on Nov. 7 and Nov. 8.

"As Hillshire Farm Lit'l Smokies Brand rings in its 40th anniversary, it's been fun to look back and see the many ways these little cocktail links have ignited parties over the years," said Matt Conran, senior brand manager, Hillshire Farm Brand. "We can't wait to see how the next generation uses this party favorite and which recipes earn their place on the Lit'l Smokies Lit'l Cocktail Lounge menu."

Source: Hillshire Farm