As consumers continue to spread their food dollars across products, brands, pack sizes, stores and restaurants, delivering added value and convenience through grab-and-go meal solutions remains top of mind for marketers when developing new products.
“The Circana National Eating Trends study found that nearly 41% of all meals are ‘quick prep’, meaning more heat/eat and component assembly than traditional cooking,” said Jonna Parker, team lead fresh for Circana. “This points to an important role for convenience-focused foods, including deli-prepared, to be a meal ingredient in addition to a full meal solution.”