Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsSustainabilityBeef

Grazing management research reinforces progress toward beef industry target

Report illuminates the benefits that written grazing management tracking provides for ranchers in building operational and environmental resilience.

By Industry News
Beef pasture
Photo credit: Eszter Miller/Pixabay

Photo credit: Eszter Miller/Pixabay

March 28, 2025

The US Roundtable for Sustainable Beef is setting its target of 385 million acres managed under written grazing management plans by 2050.

To fully understand where the industry stood toward the goal, USRSB tapped Farm Journal’s Trust In Food to gather insights that uncover where working lands stand in their grazing management planning journey and the barriers that stand between ranchers and adoption of written grazing management plans.   

The partnership released its report, State of Grazing Management, which illuminates the benefits that written grazing management tracking provides for ranchers in building operational and environmental resilience. The report aims to provide a tool for quantifying the positive progress that beef cattle ranchers are making so that a pathway will emerge for ensuring sustainability in the beef value chain through securing economic and environmental value simultaneously.

"Improved grazing is key to a successful and sustainable ranching operation,” Mike Williams, USRSB 2024/2025 chair, said. “A grazing management plan is a critical tool that helps producers maximize forage production while strengthening the ecosystem in which they operate."

The study found that ranchers who report managing their resources under a written grazing management plan capture their entire acreage within the plan and utilize it in making operational decisions on their farms to benefit productivity and profitability.

USRSB’s goal of 385 million acres under written grazing management plans is 11% fulfilled. The study found that 44 million acres would qualify now as managing under a written grazing management plan, representing 10% of all US ranchers and 11% of USRSB’s target acreage.

Grazing management is currently diverse. A total of 372 million acres, 40% of US ranchers, are managed under grazing management plans that are undocumented. A total of 66% of written grazing management plans utilize pen/paper, and 7% use a farm management software or app to track grazing management.

Stewardship is driving the need and desire for grazing planning. Ranchers who regularly face natural resource stress are more likely to have a grazing management plan than ranchers who are less likely to face similar stressors, indicating that they are using GMP to steward resources for their land. Additionally, 60% report that having a plan is the right thing to do for overall land and legacy stewardship. Conversely, few respondents had a plan because it was a requirement or a condition of lease agreements, indicating that requirements may not be a significant driver.

Producers without a formal, written plan are more diversified. This group is less focused on cattle as core revenue drivers, may be structured around row crops or a more diversified income, are less comfortable with technology and less proactive in running their livestock operations and are less motivated by resource management.

“Interestingly, this report uncovered that ranches managed under a written grazing management plan are more likely to also have succession plans in place, which gives us some insights into the generational resilience of the beef supply chain as a whole and indicates that a leading indicator of change overall could possibly be written plans,” said Amy Skoczlas Cole, president of Trust In Food. “This is critical information as our industry faces a widening gulf between farm and table and also a tipping point for generational transfer of working lands. We were proud to be part of bringing this data and insights to an industry that is focused on building that resilience through work from leaders USRSB and their member companies.”

“We have an incredible opportunity ahead of us, to work with farmers and ranchers across the US, to put their plans to paper and support efforts for them to optimize their management strategies and build resilience in not only their businesses but in the land they manage and in their communities,”  said Samantha Werth, executive director of USRSB. “Ultimately, reaching our goal of 385 million acres under written grazing management plans supports industry-wide commitment to continuous improvement while also helping to build a more resilient beef supply chain.”

Source: US Roundtable for Sustainable Beef

KEYWORDS: grazing management target U.S. Roundtable for Sustainable Beef

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Special Reports
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

JBS USA logo

JBS USA closing pair of processing facilities

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Cambrian Innovation acquires Baswood and accelerates progress toward sustainable industrial wastewater management

    See More
  • U.S. Roundtable for Sustainable Beef logo

    U.S. Roundtable for Sustainable Beef announces Grazing Management Plan Development Module

    See More
  • The National Provisioner News Briefs

    JBS USA, Pilgrim’s share 2019 sustainability achievements and progress toward 2020 goals

    See More

Related Products

See More Products
  • The 10 Principles of Food Industry Sustainability

  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

  • food safety.jpg

    Food Safety in the Seafood Industry: A Practical Guide for ISO 22000 and FSSC 22000 Implementation

See More Products

Events

View AllSubmit An Event
  • November 7, 2013

    Food Plant of the Future: The Future of Wastewater Management

    Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing