Sweetgreen is launching the KBBQ menu, a new offering created in collaboration with Cote Korean Steakhouse, the first and only Michelin-starred Korean steakhouse in America, with locations in Manhattan, Miami, Singapore, and a forthcoming outpost in Las Vegas. Launching nationwide on May 13, 2025, for a limited time, the menu includes three new entrees that feature classic Korean barbecue flavors.

“Korean barbecue is all about connection—sharing food, stories, and moments around the table,” said Nicolas Jammet, Sweetgreen Co-Founder and Chief Concept Officer. “That spirit of community is something we deeply value at Sweetgreen, and it’s what makes this collaboration with our friends at COTE so exciting. By bringing together our fresh, high-quality ingredients with the bold and vibrant flavors of Korean BBQ, we’re offering an experience that’s more than just a meal. It’s a celebration of coming together.”

This collaboration with Cote introduces new ingredients to Sweetgreen’s menu for a limited time, including the brand new KBBQ-glazed steak, along with other additions like apple kimchi sauce, fresh cucumber kimchi and pickled cabbage.

The new KBBQ menu features a KBBQ Steak Bowl and KBBQ Steak Plate. The bowl features grass-fed steak finished with a savory-sweet KBBQ glaze, layered with romaine lettuce, white rice, apple kimchi sauce, spicy roasted broccoli, cucumber kimchi and pickled cabbage. The plate features KBBQ steak paired with cucumber kimchi, a hint of spice, white rice and pickled cabbage.

“Sweetgreen is a brand that I have always admired–from their dedication to sourcing to their ability to bring joy to a broad, national audience,” said Simon Kim, founder and CEO of Gracious Hospitality Management, Cote Korean Steakhouse and COQODAQ. “At Cote, we live by a beef-and-leaf philosophy—serving steak alongside pickled vegetables. It’s all about balance, the yin and the yang. This collaboration brings the spirit of Korean BBQ to a whole new audience in an unexpected way that feels both authentic and accessible. It’s rare to find a partner who shares our values and standards, but with Sweetgreen, the connection was immediate—it felt organic, like we were speaking the same language.”

Source: Sweetgreen