Due to early retail reception from both buyers and consumers, Gen is accelerating its CPG expansion trajectory and expects CPG to be a meaningful growth driver with strong margins.
By the end of 2026, Gen projects to have its CPG products in 1,500-2,000 locations across the United States, with a run rate in excess of $20 million in revenue.
The Korean BBQ Char fuses the traditional Korean side-dish staple of kimchi with the umami flavors of succulent teriyaki-braised shredded beef, melted cheese, and caramelized onion atop The Habit Burger Grill’s famous chargrilled burger patty.