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Meat and Poultry Industry NewsNew Consumer ProductsBeefPorkChickenSeafood

GEN Korean BBQ debuts all-new Premium Menu nationwide

GEN offers consumers top-shelf proteins for an extra price per person or a la carte.

By Industry News
GEN Korean BBQ logo
GEN Restaurant Group Inc.
June 19, 2024

GEN Restaurant Group Inc., owner of GEN Korean BBQ, a fast-growing casual dining concept with an extensive menu and signature “grill at your table” experience, has debuted an all-new Premium Menu that is available at GEN locations nationwide.

The new Premium Menu featuring high-quality, top-shelf proteins is available for an extra price per person or a la carte, allowing diners to choose from a wide variety of dishes including beef, pork, chicken and seafood options while being their own chef.

GEN’s all-new Premium Menu items:

  • Premium Marinated Long Bone Short Rib Steak.
  • Premium Wagyu.
  • Premium Marbling Center Cut Marinated Short Rib.
  • Al Pastor.
  • Pollo Asado.
  • Premium Cajun Shrimp.
  • Carne Asada.
  • Premium Taco Sampler (Carne Asada, Al Pastor, Cajun Shrimp).
  • Build Your Own K-Ramyun.
  • Kimchi Fried Rice & Cheese Kimchi Fried Rice.

“We always strive to improve on our guests’ dining experience, and this Premium Menu truly delivers on that commitment,” said Co-CEO David Kim. “With the new gourmet-level entrees on this new menu, you can take your GEN feast to the next level while enjoying traditional Korean and Korean-American food, as well as some non-traditional items like our new Taco Sampler ... ”

Source: GEN Restaurant Group Inc.

KEYWORDS: casual dining korean bbq new menu

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