Mobile program for US beef, pork reaches new audiences in Mexico
Meat on Wheels supports US red meat in Mexico.
Photo courtesy of Gerd Altmann/Pixabay
Meat on Wheels, a mobile program developed to image US red meat and collaborate with local chefs, is on the road and reaching new areas in Mexico. The mobile program enables the US Meat Export Federation to bring a full kitchen to chefs in high-end restaurants and resort areas to collaborate on new and unique dishes with US beef and pork. The truck also promotes US red meat at culinary events in Mexico.
“Meat on Wheels is a mobile kitchen where we create unique, signature dishes with chefs that feature US beef and pork for their customers,” said Chef Germán Navarrete, USMEF director of culinary programs. “We collaborate on the creation of dishes and then serve their customers during a promotion or a special event. Our goal is to get those dishes on the restaurants’ menus.”
Funding support is provided by the Beef Checkoff Program and the National Pork Board.
Source: US Meat Export Federation
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