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Meat and Poultry Industry NewsNew Consumer Products

PS Seasoning unveils barbecue rubs, sauces lineup

PS Seasoning lineup targets the nearly 80% of Americans who own a grill or smoker.

By Industry News
PS_Seasoning_National_BBQ_Month.jpg
May 16, 2025

Seasoning and spice blend manufacturer PS Seasoning is celebrating National Barbecue Month with a new lineup of barbecue rubs and sauces, targeting the nearly 80% of Americans who own a grill or smoker, the launch comes just in time to fire up backyard get-togethers from Memorial Day and Father's Day to the Fourth of July.

The new collection includes two original rubs inspired by global flavor trends, a reintroduced offering and a sauce based on one of PS Seasoning's top-selling rubs. Each product is designed for versatility.

The full lineup includes the Cherry Bomb BBQ Rub, Churro Dust BBQ Rub, Eye Opener BBQ Rub and Notorious P. I. G. BBQ Sauce. The Cherry Bomb BBQ Rub features a blend of cherry, smoky spices and a kick of heat, inspired by the company's best-selling Cherry Bomb BBQ Sauce. The Churro Dust BBQ Rub is a sweet blend of cinnamon sugar that brings the global churro trend straight to the grill The Eye Opener BBQ Rub is a returning offering, featuring smoky ancho chilies, coffee and a shot of bourbon. The Notorious P.I.G. BBQ Sauce is a sweet-with-heat blend of brown sugar, chipotle and chili peppers, based on the rub of the same name.

"These new products reflect what we're seeing in flavor trends—bold, nostalgic, and globally inspired tastes that make BBQ more fun and flavorful than ever," said Gretchen Miller, senior vice president of marketing and communications for PS Seasoning. "Whether you're a backyard beginner or a seasoned pitmaster, our rubs and sauces are crafted to elevate the experience and bring people together around the grill or smoker."

These new products were developed by PS Seasoning's team of food scientists, meat crafters and culinary professionals in the company's Culinary and R&D Center. The products are available at psseasoning.com and select grocery and specialty stores.

Source: PS Seasoning

KEYWORDS: barbecue flavor trends new retail products PS Seasoning

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