Seafood brand Scott & Jon's is unveiling a new brand identity that delivers a more elevated look and feel while staying true to its Maine roots.

The updated branding is an evolution, not a full overhaul, and reflects what consumers want most today: higher protein, good-tasting flavors and meals made with real, premium ingredients. The refreshed packaging, upgraded recipes and new brand messaging were shaped by extensive consumer testing.

"The message from consumers was clear: taste comes first, but trust is what gets them to try seafood from the freezer," said Scott Demers, co-founder and co-CEO. "Our refreshed look, improved recipes, and Fresh Taste Promise work together to remove hesitation and deliver the kind of flavor and freshness people expect from a seafood brand born in Maine."

Brothers Scott and Jon Demers, founders of Scott & Jon’s. Courtesy of Scott & Jon’s

What's new:

• An elevated yet approachable design across packaging and digital platforms that highlights taste, freshness, and real ingredients.
• New logo and tagline – "Seafood Expertise, Born in Maine" strengthens the brand's focus on seafood and celebrates the founders' Maine upbringing.
• Enhanced recipes – Revamped and more restaurant-inspired recipes across top meals, informed by consumer taste tests to deliver more satisfying flavor in every bite.
• Appetite-forward food photography – New photography that highlights the ingredients and showcases the seafood in a mouthwatering way.
• Fresh Taste Promise – A new on-pack commitment that reassures consumers about microwaving seafood; a majority of consumers stated this promise reduces concerns and builds trust.
• Updated website – A redesigned, more sophisticated site with increased appetite appeal and improved navigation with the ability to search meals by type (pasta, rice bowls, gluten free and more).
• Elevated founder story – Deeper storytelling across the website and back of pack to strengthen authenticity and connection, rooted in the brothers' Maine upbringing.

Scott & Jon's

Available nationwide, Scott & Jon's is entering a new chapter aimed at boosting brand awareness and continuing its rapid growth across the frozen aisle, with upgraded recipes, clearer messaging and a stronger promise of seafood expertise.

Source: Scott & Jon's