Hickory Nut Gap Farms, a producer of grass-fed and grass-finished beef and pasture-raised pork, has rolled out a refreshed brand identity and new label creative, now appearing on shelves at key retail partners across the Eastern United States. The update reflects growing consumer demand for transparency, domestic sourcing and clearly defined production protocols in the grass-fed beef category.

Hickory Nut Gap Farms

Retail ground beef products are the first to feature the refreshed look, with additional product lines transitioning throughout the year.

"The goal of this project was to develop a cohesive brand look and feel that clearly communicates who we are," said Mary Byers, head of marketing at Hickory Nut Gap Farms. "We want customers to understand that our farm partners are regional family farmers, and that our products come from a 100% US-based supply chain.

"With the label updates, we aim to build on the trust we’ve earned with consumers over the past 25 years. That’s why the labels define terms like 'regenerative' and 'pasture raised' right on the package, so customers have clear, transparent definitions at the point of purchase."

The branding refresh was developed in partnership with Made Outside, a North Carolina–based creative agency. "Working with Hickory Nut Gap was an incredibly meaningful experience,” said Kara Hollinger, founder of Made Outside. "This project was about more than updating a brand, logo or packaging — it was about honoring a legacy brand rooted in values, people, and place.

"The objective was to create a cohesive, scalable system that strengthens shelf presence while authentically communicating Hickory Nut Gap’s purpose and story. Collaborating closely with founders Jamie and Amy Ager to clarify their brand voice, reignite their ‘why' and translate that vision into a modern, retail-ready experience was a highlight of the project. We’re proud to see the new packaging now launching in stores."

The refreshed branding reinforces Hickory Nut Gap’s commitment to regenerative agriculture, regional family farms and transparency. The company’s home farm in Fairview, N.C., continues to anchor its mission to build community through agriculture and support a network of family farmers.

Source: Hickory Nut Gap Farms