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Meat and Poultry Industry NewsPork

PorkRinds.com crowns Crunch Time Hero of the Year

Crunch Time Hero of the Year David Chapeau visits the Archer Foundation's Dallas headquarters to present Rudolph Foods' donation of $25,000.

By Industry News
University of Louisville punter/holder David Chapeau
PorkRinds.com

University of Louisville punter/holder David Chapeau

January 16, 2026

PorkRinds.com has named University of Louisville punter/holder David Chapeau its 2025 Crunch Time Hero of the Year, recognizing a clutch on-field moment that turned into the season's biggest impact off the field.

Chapeau was selected from a season-long slate of Crunch Time Hero of the Week winners after his celebratory Instagram post generated more than 18,000 fan shares, the most of any player during the 2025 season. Each share generated a donation from Rudolph Foods to the Archer Foundation, a Dallas- based nonprofit organization that supports families affected by DIPG/DMG, an aggressive form of pediatric brain cancer.

"Our Crunch Time Hero program isn't about statistics or spotlight positions," said Mark Singleton, vice president of sales and marketing at Rudolph Foods and PorkRinds.com. "It's about impact. David stepped up when it mattered, and fans amplified that moment into something much bigger."

In week eight, Chapeau executed a fake field goal run that picked up a critical first down and helped lift the Louisville Cardinals to a 24-21 victory against the University of Miami Hurricanes. The play shifted the momentum late in the game and became one of the program's defining moments of the season.

Chapeau will mark the honor with a visit to the Archer Foundation's Dallas headquarters, where he will present Rudolph Foods' donation of $25,000 generated by fan shares of Crunch Time Hero Instagram posts throughout the season. He will also join PorkRinds.com at Radio Row ahead of the biggest football game of 2026 in February in San Francisco.

"Programs like Crunch Time Hero turn a single moment on the field into real hope for families facing the unimaginable," said Melissa Hill, co-founder and chairman of the Archer Foundation. "Every share throughout the season helped support families facing this debilitating disease, generating real impact and allowing all of us to be Crunch Time Heroes."

The Crunch Time Hero program highlights college football players whose performances create change beyond the scoreboard. Throughout the season, PorkRinds.com partnered with the Archer Foundation to raise awareness and support families impacted by pediatric brain cancer through fan engagement.

Source: PorkRinds.com

KEYWORDS: awards donations football rudolph foods

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