Freddy's joins 'swicy' trend with hot honey chicken launch
Mike's Hot Honey brand continues to partner with meat-focused companies.
Fast-casual restaurant chain Freddy's Frozen Custard & Steakburgers is launching a Hot Honey Chicken Sandwich and Hot Honey Chicken Tenders, available through May 5, 2206, at participating Freddy's locations nationwide via drive-thru, in-restaurant dining and pickup or delivery through the Freddy's mobile app and at freddys.com.
The new menu item launch in partnership with honey brand Mike's Hot Honey; the brand has embarked on multiple meat-focused partnerships over the last few years with companies including KFC, Tillamook Country Smoker, Red Robin, 7-Eleven, California Pizza Kitchen, Cinemark and Dunkin, leveraging the momentum of "swicy," or sweet and spicy, flavors.
Freddy's Hot Honey Chicken Sandwich features a crispy chicken breast patty glazed with Mike's Hot Honey - Extra Hot, garlic aioli, lettuce and pickle, all on a toasted bun. The chicken tenders offering comes coat in Mike's Hot Honey - Extra Hot, and the order is served with the customer's choice of dipping sauce.
"Our exciting new partnership with Mike's Hot Honey is a perfectly delicious way to incorporate a sweet and spicy kick to some of our signature menu items. The lineup brings a bold, craveable twist to the Freddy's experience," said Rick Petralia, sr. director of menu strategy and innovation for Freddy's.
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