All Chicken of the Sea branded retail tuna products will achieve Marine Stewardship Council (MSC) certification by the end of 2026, making it the first of the big three mainstream US tuna brands to achieve 100% MSC certification and carry the MSC blue fish ecolabel across its entire retail portfolio.

The MSC Certification confirms that tuna in every Chicken of the Sea product has been sourced from fisheries that demonstrate:

• Environmentally sustainable fishing practices from healthy tuna populations
• Minimized environmental and ecosystem impacts
• Effective fishery management practices

"This certification is not a marketing label. It is proof of responsibility," said Andy Mecs, president of Chicken of the Sea International. "By the end of the year, every retail size can and pouch that we pack will carry the assurance that our tuna comes from an environmentally sustainable fishery and supports healthy oceans. We're grateful to the Marine Stewardship Council for their rigorous standards and partnership in making this vision possible."

For more than a decade, Chicken of the Sea's parent company, Thai Union, has made investments in tuna fishery improvement projects through considerable time spent working with fishing industry experts, vessel owners and government officials to improve the fisheries and enable them to pass their MSC assessments. Thai Union's work with fisheries spans approximately 10% of global tuna catches. The years of hard work with partners on the ground and a commitment to sustainability have set Chicken of the Sea up for the opportunity to roll out MSC certification across its line.

This certification also positions Chicken of the Sea as an important player in Thai Union's SeaChange 2030 initiative, a companywide commitment to reshaping sustainability processes in the seafood industry by 2030, while supporting marine ecosystem health and coastal community resilience.

"We are proud to partner with Chicken of the Sea as they continue to demonstrate leadership in their category and in the seafood industry overall. Today's announcement marks an exciting milestone - bringing more MSC certified sustainable tuna to consumers across the United States," said Laura McDearis, US program director of the Marine Stewardship Council.

Source: Chicken of the Sea