Transparency of slaughter operations is crucial, but without proper understanding and preparation around the process, consumers could react negatively.
In August, Central Valley Meats was the focus of an undercover activist video that was focused on the handling and stunning of mature cattle. The common response for many as they read the headlines was, “Here we go again.”
Can you blame them for feeling a bit of déjà vu? After all, a similar video was released just four years ago targeting Westland-Hallmark Packing for animal-handling issues. In the time that elapsed between Westland Hallmark and Central Valley, significant changes have occurred in the arena of accountability and transparency for the meat industry.