Beginning July 1, fans can enter a sweepstakes to win collectible items by “liking” the Schweigert Meats Facebook page. The theme of the new Schweigert campaign – “Overly Uncomplicated” – focuses on quality summer grilling favorites and a heritage of producing fine meat products in Minnesota since 1937. In a world filled with short-lived trends, Schweigert cares about one thing: the meat. It should be tasty. It should be classic. It should be “overly uncomplicated.”
By simply clicking “like” on Schweigert’s Facebook page, meat fans are entered into the “Overly Uncomplicated” sweepstakes. The 1st place winner will receive a Weber gas grill custom imprinted with the “Overly Uncomplicated” logo. Fifty 2nd place winners will receive a prize package that includes a grilling condiment set housed in a miniature imitation charcoal grill, as well as a grilling apron and a can cooler. Two hundred 3rd place winners will receive a grilling apron and can cooler. One thousand people will receive a custom sausage scented air freshener.
“Summer is the classic grill season and, particularly in the northern climates, being in front of the grill is a pride and a pleasure,” said Amy Foster, Schweigert brand coordinator. “What could be simpler for a 4th of July backyard party, weekend grilling or just a family get together than delicious uncomplicated hot dogs and sausages?”
As the brand’s tagline implies, Schweigert doesn’t have lavish ad campaigns or make fanciful claims. Here is Schweigert’s philosophy: they make the meat, you enjoy the meat. Everyone is happy. This summer, consumers will also find Schweigert “Overly Uncomplicated” store displays, hear radio advertising and see digital ads on Facebook and Food Network’s Grilling Central Internet website. Coupons for any Schweigert product will appear in Sunday newspapers as freestanding inserts in June, August and October, in markets where Schweigert products are sold. Products include classic natural casing wieners, smoked brats and links as well as the Original Twins Dog and the Twins Big Dog, the official hot dogs of the Minnesota Twins.
“Some things shouldn’t be new and can’t be improved,” stated Foster. “Schweigert is an iconic regional brand that consumers enjoy during summer grilling and baseball season. Who wouldn’t want to enjoy Schweigert’s classic flavors on a new grill?”