National Pork Board launches holiday promotion
This holiday season, the National Pork Board is promoting loin roasts and spiral hams as the perfect centerpiece for festive holiday meals. With increased food costs and pinched budgets, the “Spend Less to Impress” promotion centers on pork as the star of the holiday table, focusing on pork’s value in the meat case.
The promotion includes point-of-sale materials, including on-pack labels, a meat case sign and static cling. Retailers can access these materials through www.PorkRetail.org.
“Pork is a better value than ever this holiday season. We encourage retailers to remind their customers of this great value, along with the simple preparation and easy elegance of pork roasts and spiral hams,” said Patrick Fleming, director of retail marketing for the National Pork Board. “Home cooks can save money and time on this year’s holiday meal - which means more time to spend out of the kitchen and with family.”
Source: National Pork Board