The Rizzler's playful persona translates into a multichannel digital movement, featuring creative social teasers, influencer collaborations, exclusive app offer, and community engagement.
Former Yum Brands executive joins CKE Restaurants to oversee the continued expansion and strategic development of CKE's brands in international markets.
Following the separation of the Carl's Jr. and Hardee's brand, the business approach includes a leadership structure with three teams, each led by a president driving execution of strategic growth plans.