Hardee's is introducing The Prime Experience — a limited-time-only lineup that brings prime rib to burger chain's menu across breakfast, lunch and dinner. 

The Prime Experience includes the Prime Rib Burger, Prime Rib Breakfast Burrito and Prime Rib Biscuit, delivering premium flavor from morning to night. The breakfast lineup offers two hearty options designed for those who need a satisfying start to their day:

• The Prime Rib Breakfast Burrito features tender prime rib wrapped in a tortilla with hash rounds, egg and cheese, delivering 36 grams of protein.
• The Prime Rib Biscuit pairs the brand's made-from-scratch biscuit with prime rib, American cheese and a fried egg, offering 31 grams of protein.

Beyond breakfast, Hardee's is bringing prime rib quality to the all-day menu with the Prime Rib Burger, featuring a 100% Angus beef patty topped with prime rib dipped in signature au jus, layered with garlic cheddar sauce and grilled onions and served on a toasted brioche style bun.

To celebrate the launch, Hardee's My Rewards members can enjoy the Prime Rib Burger for $5.99 when ordered through the Hardee's app for a limited time.

"The star of this lineup is the technique and quality. We've taken one of the most iconic cuts of beef and reimagined it across our entire menu," said Sarah Breymaier, vice president of marketing at Hardee's. "From the slow-simmered au jus to the perfectly toasted brioche bun, every element of the Prime Rib menu was chosen to highlight the quality of the beef and create a premium experience any time of day."

Source: CKE Restaurants Holdings Inc.