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Home » campaign

Articles Tagged with ''campaign''

Best Aquaculture Practices consumer campaign

Survey finds two-thirds of consumers trust Best Aquaculture Practices label

Survey finds the top concerns for seafood consumers globally are taste, safety, health and price.
Industry News
December 9, 2025
No Comments

Research shows that the most effective channel for reaching consumers with responsible seafood messaging is on product packaging.


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Bury the Beef campaign

Chomps rolls out beef campaign featuring 'One Tree Hill' characters

Meat snack brand Chomps announces its Bury the Beef campaign in partnership with Cameo.
Industry News
December 4, 2025
No Comments

Chomps and Cameo partner for the Bury the Beef campaign, featuring Chad Michael Murray and James Lafferty.


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Canadian Olympic Committee names Maple Leaf Foods the Official Protein Partner of Team Canada

Canadian Olympic Committee names Maple Leaf Foods the Official Protein Partner of Team Canada

Partnerships kicks off with the 2026 Milano-Cortina Olympics and spans through the 2028 Los Angeles Olympics.
Industry News
December 3, 2025
No Comments

Multiyear partnership launches Maple Leaf's national Victory. But First, Protein campaign, aiming to inspire Canadians to make protein a priority in their everyday lives.


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Cluck Turkey campaign

KFC responds to the 35% of consumers who do not like turkey

KFC introduces the Extra Crispy Festive Feast and brings back the Personal Pot Pie to support the 37% of Americans who are ordering takeout or delivery for Thanksgiving.
Industry News
November 18, 2025
No Comments

KFC launches a brand campaign called Cluck Turkey, calling on consumers to ditch turkey and embrace chicken.


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LERMA/ Pork

National Pork Board selects LERMA/ agency as Hispanic AOR

National Pork Board partners with LERMA/ to deepen pork's relevance and boost demand among Hispanic consumers in the US.
Industry News
October 24, 2025
No Comments

LERMA/ crafts a campaign designed to engage Hispanic millennial and Gen Z consumers and strengthen pork's relevance among them.


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FPSA names award recepients

FPSA takes part in two philanthropic campaigns

FPSA continues its partnership with the Greater Chicago Food Depository through the Defeat Hunger campaign, building on more than a decade of success.
Industry News
October 10, 2025
No Comments

The dual initiative combines the newly launched Walk4Patriots campaign supporting military veterans with the continuation of FPSA's successful Defeat Hunger food drive, demonstrating the association's commitment to addressing critical community needs.


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Long John Silver's logo

Long John Silver's places chicken front and center

Long John Silver's redesigned logo swaps its signature fish illustration for a stylized chicken.
Industry News
October 6, 2025
No Comments

Long John Silver's redesigns its logo to showcase brand versatility in a fast-growing chicken category.


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Church's Texas Chicken bone-in wings

Church's Texas Chicken adds bone-in wings to the menu

QSR chain Church's Texas Chicken debuts bone-in wings in four flavor varieties.
Industry News
October 2, 2025
No Comments

Church's Texas Chicken celebrates its bone-in wings launch with the first-ever Wing Swap, designed to come to the rescue of anyone disappointed by another restaurant's wings.


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Fuel for the Modern Hustle campaign

StarKist rolls outs Fuel for the Modern Hustle campaign

Campaign features Tiffani Thiessen, actress, bestselling cookbook author, mom, and voice on family-friendly cooking.
Industry News
September 5, 2025
No Comments

Campaign showcases how ready-to-eat, lean protein functions as a meal hack for modern on-the-go lifestyles.


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Archer billboard

Archer Meat Snacks campaign reinforces food authenticity

The 360-degree campaign includes out of home placements, digital media, influencer content, and a CTV flight that includes a synergistic partnership with Hulu's flagship programming hub.
Industry News
August 28, 2025
No Comments

First national brand campaign from Archer highlights real ingredients in natural meat snacks.


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  •  two individuals standing by a farm gate
    Sponsored byPIC

    When PRRS Hits Home: The Chinn Family’s Story and a Hopeful Future

  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
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    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

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    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

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