Sweepstakes campaigns defend US beef, pork market share in Japan Campaigns encourage restaurants to conduct trial promotions for new cuts and items. Industry News February 20, 2025 No Comments Japanese businesses and consumers face rising prices for a wide range of imported products, including US red meat. Read More
Seafood campaigns see success for 2024 Alaska Seafood Month campaign results in an ROI of 3,828%. Industry News December 31, 2024 No Comments Marketing program underscores Southeast Asia as a vital growth market for Alaska seafood. Read More
Carl's Jr leverages 'ghosting' phenomenon to promote new burger Carl's Jr. launches new burger called The Ghost, featuring Angus beef, ghost pepper cheese, hot sauce, applewood-smoked bacon, tomato, onion and lettuce on a toasted bun. Industry News September 25, 2024 No Comments Carl's Jr.'s new burger, The Ghost, capitalizes on a colloquial term. Read More
Red Lobster launches Cheddar Bay 2024 campaign Campaign aims to unite everyone over dinner. Industry News September 10, 2024 No Comments Customers who to pledge allegiance to Cheddar Bay 2024 could win free Red Lobster for a presidential term.Read More
Applegate launches 'Model Farmer' campaign Campaign marks the first creative collaboration between Applegate and BarkleyOKRP. Industry News August 28, 2024 No Comments New campaign uses humor and wordplay to underscore Applegate's commitment to responsible farming practices and transparency in the food industry.Read More
StarKist launches new campaign with TV star Derek Hough 'Dancing with the Stars' personality Derek Hough teams up with StarKist on the new 'Flex with StarKist' campaign. Industry News August 22, 2024 No Comments StarKist protein lineup now includes tuna, salmon, chicken, and the newly introduced beef. Read More
Patrick Fleming returns to NPB to drive domestic pork demand NPB welcomes Patrick Fleming as vice president of demand development. Industry News July 1, 2024 No Comments Patrick Fleming leads the marketing and domestic demand team on a data-driven approach to make pork more relevant to more Americans.Read More
Popeyes permanently adds Boneless Wings to the menu Popeyes partners with actor, comedian, writer and producer, Jimmy O. Yang on a new campaign to promote Boneless Wings. Industry News June 25, 2024 No Comments Brand continues to expand its wings offerings with new Boneless Wings in six signature flavors.Read More
Gorton's Seafood celebrates 175 years with nationwide campaign Seafood brand enlists a diverse group of influencers to participate in its campaign. Industry News June 11, 2024 No Comments Gorton's Seafood launches a new campaign dedicated to spreading joy.Read More
Nathan's Famous promotes new brand platform with redesigned mascot Nathan's Famous launches redesigned talking hot dog mascot, Frankie. Industry News May 24, 2024 No Comments New Nathan’s Famous platform celebrates the 100% beef hot dog’s deep roots in New York.Read More