As EVP, global chief marketing officer, Franco is responsible for providing a strategic vision for the brand and creatively leading marketing ideation.
Brooklyn Burger is a frozen burger brand primarily serving grocery and retail customers, while Devault Foods has been a leading supplier of burgers, meatballs and steaks to restaurants.
As part of this national campaign, Smithfield Culinary's website features innovative recipes and culinary techniques through videos and a recipe database.
The submission period ends on March 12, and recipients will be announced in April alongside the release of their story and personalized Hunger Hero character.