Chipotle doubles down on limited-time offerings, with internal data showing LTOs drive trial and keep Chipotle more visible and relevant throughout the year.
Due to strong demand from consumers on social media, Chipotle returns chicken al pastor to restaurants in the US, Canada, the UK, France and Germany for a limited time starting Feb. 10, 2026.
Launch responds to the 61% of Gen Z and millennials using micro-moments to gather more frequently, and 86% of these consumers who say convenience is extremely important to them when choosing what to eat.
Volcano Quesarito features seasoned beef, seasoned rice and reduced-fat sour cream, all burrito-wrapped inside a grilled quesadilla filled with cheese, Nacho Cheese sauce and Volcano Sauce.