'Now That’s Pork' campaign targets consumers who crave standout experiences in the kitchen but often don’t see meaningful differences between pork brands at the meat case.
Christmas for Carnivores promotion encourages consumers to eat Jack Link's while celebrating four decades of Jack Link's innovation in the meat snacks category.
In tandem with the corporate rebrand, the company's retail brand will transition from John Soules Foods to Soules Kitchen, complete with a new logo, refreshed packaging and updated look.