If you work in the agriculture industry, it's common knowledge that less than 2 percent of the country's population works in it. Another widely recognized fact is fewer and fewer of our country’s citizens know where their food comes from — other than a grocery store.
While the protein market has seen its share of ups and downs this year, the turkey industry has focused on finding balance in the marketplace, investing in the future of the industry and identifying new markets and audiences for our products.
Holiday meals still feature traditional proteins such as turkey and ham. But younger families also embrace smaller portions, deboned meats and convenience with pre-made meal kits or restaurant takeout.