The future is an unpredictable place. As such, we generally prefer to leave predictions to others. We would be reluctant to break our no-prediction rule even in the most stable times, when little in the way of change is expected.
Zack Levenson, Golden West Food Group, talks about the company’s Meat District brand and how it has delivered on its promise to make waves at retail in less than a year.
During his visit to Golden West Food Group (GWFG) in Vernon, Calif., to profile the company's success with the Jack Daniel's Meats brand, Andy Hanacek, editor-in-chief of The National Provisioner, also spent some time discussing one of GWFG’s newest brands: Meat District.
The successful growth of the Jack Daniel's line of barbecue meat products stands as a fantastic case study on the right way to earn and grow a blockbuster brand licensing agreement.
Jack Daniel's is more than 150 years old, and like any world-renowned mega-brand, it has lent its name to a wide variety of products over the decades. In 2007, Vernon, Ca.-based processor Golden West Food Group (GWFG) earned the licensing agreement, and the Jack Daniel’s Meats brand was launched.
Now operating as Salumi Chicago, Laketek works inside Moesle Meat Co. Moesle had been recently acquired by Joel Janecek, and he was introduced to Laketek by a mutual connection.
While it's impossible to predict those types of factors that could affect the industry, initial estimates for the meat and poultry industry indicate a strong year, with increased meat supplies for processors.
On a conveyor surface, potential harborage points are numerous, including links, bends, etc. While smooth conveyor belts tend to be easier to clean, they also are easier to damage, i.e. fraying edges, gouges, etc.