With the opening of the facility in Vernon, Calif., Archer adds more than 200 jobs to the 150 employees at its existing manufacturing facility in San Bernadino.
The 140,000-square-foot facility opens at a pivotal time of growth for Archer, which is expected to hit over half a billion in sales by the end of 2026.
The 360-degree campaign includes out of home placements, digital media, influencer content, and a CTV flight that includes a synergistic partnership with Hulu's flagship programming hub.
Rosemary Turkey Mini Sticks will be available at Sprouts stores nationwide in July, as well as on Amazon and countryarcher.com, with additional retailers coming on board later this year.