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Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.
As the official beef jerky and official partner of the Pac-12 Tournament, Old Trapper will have an on-site activation for fans at the Pac-12’s fan engagement area at T-Mobile Arena.
Old Trapper beef jerky will also be spotlighted in Player of the Game features in live college basketball games and "Inside College Basketball" studio coverage on CBS Sports Network.