The Hillshire Farm( brand, known for delivering quality, taste and craftsmanship in every bite, announced the launch of the brand’s first-ever money-back guarantee program for the new Hillshire Farm Naturals lunchmeat. The new line of premium quality lunchmeat takes natural goodness to the next level and the Hillshire Farm brand guarantees families nationwide will agree.

The brand is so confident it will take just one bite to prove the new Hillshire Farm Naturals lunchmeat is superior in taste, it is putting the premium lunchmeat to the test. Beginning today through April 30, 2015, consumers who purchase a package of Hillshire Farm Naturals lunchmeat, which contains no artificial ingredients, preservatives, colors or added nitrites/nitrates, can visit and select “Love It” or “We’ll Eat It.” For those who declare they “Love It,” Hillshire Farm brand will help provide up to 500,000 meals to individuals in need by making a donation to Feeding America, the largest domestic hunger-relief organization with 200 member food banks across the country. To support Feeding America’s efforts, the brand will donate $50,000, with $1 equaling ten meals. Consumers who select “We’ll Eat It” will receive a refund of up to $6, or they can choose to have Hillshire Farm brand donate their refund to Feeding America.

“There is a current perception that natural lunchmeat will not deliver on taste and that is certainly not the case with Hillshire Farm Naturals. As a brand built on trust and craftsmanship, we are so confident that consumers who taste Hillshire Farm Naturals will love it, that we’re addressing the challenge head on with this guarantee,” said Jeff Caswell, vice president and general manager, Hillshire Farm brand. “Helping those in need through Feeding America gives purpose to our “Love It or We’ll Eat It” guarantee while letting moms feel even better about serving Hillshire Farm Naturals to their family. With our first-ever money-back guarantee, we’re putting our money where our mouth is and where feeding hungry mouths matters.”

Consumers who purchase an 8 ounce package of Hillshire Farm Naturals lunchmeat and visit between today and April 30, 2015 will be eligible to participate in the money-back guarantee program. To read the complete terms and conditions, visit For more information on Hillshire Farm Naturals and the entire Hillshire Farm product portfolio, visit or check out the brand on Facebook, Twitter and Pinterest.

Source: Hillshire Farm