Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Expert Commentary

Farm to Plate

Humane handling: Culture sets the tone

The best tool we have to prevent abuse is culture.

By Kurt D. Vogel PhD
August 11, 2015

Animal welfare auditing has become as commonplace in slaughter establishments as HACCP monitoring practices. In larger facilities, humane handling audits are conducted multiple times per day on every production day. The overall improvement in animal welfare and the focus on innovation in livestock handling practices have been well-documented. Those who have paid attention over the past 15 years can easily describe the cultural shift that has occurred. You’d be hard-pressed to find someone who wouldn’t call this a good thing.

Other sectors of livestock production have implemented farm-level auditing programs as the need to demonstrate animals are appropriately cared for has become increasingly necessary. At the same time, egregious and willful acts of abuse have still been uncovered, sometimes in the public eye.

Livestock producers may turn to farm-level auditing programs to help prevent bad things from happening on their farms. There is an important question that needs to be asked: Is there a better tool to prevent the occurrence of abusive handling?

We can begin to search for an answer by thinking about what an audit is. An audit is a description of a specific focal point at a specific point in time. Many people describe an audit as a “snapshot.” It is common for on-farm audits to be prescribed on an annual basis. Audits are typically structured to take a half-day at the most to complete. This provides the auditor with time to travel to and from the farm.

Keeping the snapshot concept in mind, let’s do some math. There are 8,760 hours in a year. Because livestock production is an all-day-every-day affair, we will use this number as the denominator in our equation. Let’s say an audit takes four hours. An auditor is present to observe 0.046 percent of the time that animals may potentially be handled by people during a year. That is a very small sample.

Let’s consider what happens to employee behavior during the very short time that an auditor is on site. In general, it is human nature to display our best behavior when we know we are being watched. Because an auditor’s job is to watch, it is no surprise that abusive acts are not typically caught during audits.

Are on-farm audits valuable? Absolutely. But we must understand the capability of a management tool that provides a “snapshot.”

On-farm audits are excellent tools to identify chronic issues that have a relatively stable rate of occurrence from day-to-day. Conditions such as lameness and body condition generally fit this description. The occurrence of abusive behavior is generally sporadic and more difficult to catch unless it happens all the time.

An annual audit will not prevent abusive behavior, and it should not be expected to.

How do we prevent abusive behavior?

The only tool that will consistently work at the farm level must come from the farm management. A culture that expects respectful animal handling and does not tolerate abuse must be created and maintained. Simply put: the opportunity to care for livestock needs to be regarded as a privilege. It is not for everyone.

This is a concept that starts at the top and percolates through an organization.

Great managers will use audits to benchmark and manage chronic issues. Great managers know that the most powerful tool that we have to prevent abuse in animal agriculture is culture. NP

KEYWORDS: animal handling animal welfare corporate culture corporate responsibility farm to plate humane handling

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Kurt vogel 20191209

Dr. Kurt D. Vogel is the director of the Humane Handling Institute and a professor of animal welfare and behavior at the University of Wisconsin-River Falls. If you have any questions or comments, you can reach out to Dr. Vogel by email: kurt.vogel@uwrf.edu or phone: (715) 425-4704.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Burgers
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Turkey
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Humane handling teachable moments

    Humane handling: Teachable moments from 2020

    See More
  • Humane handling: for all to see

    See More
  • herd of cows

    Humane handling is critical for small processors

    See More

Events

View AllSubmit An Event
  • April 4, 2013

    A Systematic Approach to Humane Handling

    Learn to ensure your animal handling system qualifies in NAMA’s next webinar!
  • November 7, 2013

    Food Plant of the Future: The Future of Wastewater Management

    Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing