The American Meat Science Association (AMSA) has announced that Drs. Keith Belk, Craig Morris, and Molly McAdams will be the featured speakers at the AMSA 71st Reciprocal Meat Conference (RMC) Symposium entitled “State of the Domestic and Global Meat Industry”, on Monday, June 25 in Kansas City, MO sponsored by the National Pork Board. The speakers in this symposium will take a comprehensive look at the destinations of U.S. and North American meat products. These speakers will also address economic realities, adaptations and development of new approaches and applications, and distribution methods that play a role in our industry.

  • Production and Economic Balance in Domestic and Export Markets: Keith Belk, Professor and Holder of the Ken & Myra Monfort Endowed Chair in Meat Science at Colorado State University, will provide insight on the future growth opportunities for domestic and international markets. He will also discuss the policies that we should be aware of that can influence both domestic and international market access and product value.
  • Kicking U.S. Exports of Pork Up a Notch: Delivering Producer Returns During a Critical Time: As domestic pork production continues to outpace domestic consumption, there has never been a more critical time to expand opportunities for U.S. pork exports around the globe. In this session, Dr. Craig Morris, Vice President, International Marketing at the National Pork Board, will discuss how the National Pork Board has made international marketing one of its key priorities and how that activity will ultimately bolster producer returns.
  • “Stop Thinking About Your Consumers. Think LIKE Them:” Dr. Molly McAdams, Principal at Om3 will address how traditional channels have successfully staved off truly adapting to consumer demands by keeping an arms-length relationship with the shopper. Disruptive technologies and digital solutions have put consumers in the driver’s seat when it comes to shopping for goods and services. The key to success in meeting consumer demand is not to think about the consumer, but rather to think LIKE the consumer.

The AMSA 71st RMC will be held June 24-27, 2018 at the Westin Crown Center in Kansas City, Missouri. For more information regarding the AMSA 71st RMC please visit: or contact Deidrea Mabry 1-800-517-AMSA ext. 12.

Source: AMSA