Technomic’s 2019 Center of the Plate: Poultry Consumer Trend Report shows that innovation is necessary for turkey dishes to be at the forefront of consumers’ minds year-round. Craveable preparations, particularly outside the holiday season, could encourage more diners to consider turkey dishes, according to the report. Meanwhile, chicken remains a staple of the American diet, and consumers’ love for the protein shows no signs of slowing.
“At a time when growth is hard to come by, the limited-service chicken category is performing exceptionally well,” explains Charles Winship, senior research analyst at Technomic. “The category’s growth has ramifications across segments, encouraging various operators to ensure that their chicken offerings are differentiated through quality, flavor or value.”
Key takeaways from the report include:
- 33% of consumers say they will try to eat more chicken over the next year
- 78% of consumers consider turkey healthy
- 46% of millennials who eat chicken say they’re likely to order chicken dishes for delivery
Compiling findings from 1,700 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Center of the Plate: Poultry Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer consumption, attitudes and preferences toward poultry menu items are evolving and to identify opportunity areas.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com.