National Steak and Poultry launches new center-of-the-plate items
The new Cash & Carry line is targeted for consumer’s and part of the Steakhouse Certified brand that has been around for over 10 years and is well-established in the foodservice marketplace.
There are 7 items available for the launch of the Cash and Carry line. The items consist of beef, chicken and pork to provide consumers a variety of choices. The seven new items are a 7-ounce NY Strip Loin Steak with Savory Flavor, Asian BBQ flavor or Steakhouse Peppercorn flavor; a 10-ounce Boneless Beef Ribeye Steak, a 5-ounce Bacon Wrapped Sirloin Filet, a 6-ounce Boneless Beef Sirloin Steak, and a 6-ounce Chipotle Adobo Flavored Pork Loin Chop.
The Cash and Carry line has packaging and portions that will be appreciated by all consumers. Each portion is individually vacuum sealed to maximize shelf life. These consistently sized portions are presented in bright and colorfully labeled boxes which include product pictures and nutritional information.
“I am excited about the prospect of selling our product into channels that NSP is just beginning to have presence in. I think this is a great opportunity to reach potential customers that we have not sold in the past,” said Mike Wilson, vice president of sales for National Steak and Poultry.
National Steak and Poultry expects the new line to be in stores by mid July. The company is already working on additional items to enhance the consumer focused line. Pre-launch feedback on the items indicates a positive outlook for strong sales.
Source: National Steak and Poultry