Verde Farms, the leading U.S. provider of 100% grass-fed, 100% pasture-raised, organic beef announces an entirely new product line: Simply Sear It! and Simply Shred It! fully cooked beef products in both center-plate cuts and seasoned meal solutions. Following $15M new series B funding from Manna Tree Partners, Verde farms continues to showcase its leadership in product innovation by answering the value-driven consumer demand for ready-to-cook and ready-to-eat products with real, simple organic ingredients, delicious on-trend flavors, and beef raised with respect for the animal and the planet.

Simply Sear It! unlocks the power of sous vide
Sous vide and reverse-sear have been a trend among chefs and in-the-know foodies, but the power of this cooking method will now invade the grocery meat case alongside its raw counterparts. By seasoning its 100% grass-fed, organic ribeyes and butcher's steak medallions with a savory steakhouse rub, vacuum-packing, and slow-cooking the meat over low heat for over an hour, Verde has made it possible for consumers to prepare an amazingly tender, flavorful, and completely foolproof steak in under 5 minutes.

At home, preparation is easy: simply open the vacuum-sealed steak, sear it on a hot pan or grill for 3 minutes to produce a beautiful crust, and then let the steak rest for 2 minutes. Whether served alongside a favorite side dish or sliced for salads and sandwiches, consumers will bite into a steak that's perfectly seasoned and evenly pink from edge to edge, every time. Gone is the idea that great steaks are only for grill season or special occasions. Simply Sear It! is a solution for shoppers who may not feel confident cooking beef, as well as for proven "steak masters" who will appreciate premium beef that can be prepared with convenience and surefire consistency.

Taking the power of sous vide even further, Verde has also created a range of fork-tender Simply Sear It! Steak Strips and Simply Shred It! Beef Shreds with elevated flavors like Carne Asada and Teriyaki made with all organic ingredients. Slow-cooked for more than 10 hours, they complete a wide variety of dishes from tacos to stir-fries and offer the same 5-minutes-or-less preparation that will become the go-to protein for modern consumers – especially Millennial families. With the everyday demands of busy careers and family life, shoppers want convenient options that don't compromise on quality, taste, or responsible raising methods.

The full line of 100% grass-fed, 100% pasture-raised organic varieties include:

  • Simply Sear It! Steaks
    • Simply Sear It! Steakhouse Ribeye Steak
    • Simply Sear It! Steakhouse Butcher's Steak Medallions
  • Simply Sear It! Steak Strips
    • Simply Sear It! Steakhouse Steak Strips
    • Simply Sear It! Carne Asada Steak Strips
    • Simply Sear It! Teriyaki Steak Strips
  • Simply Shred It! Beef Shreds 
    • Simply Shred It! Tangy BBQ Beef Shreds
    • Simply Shred It! Barbacoa Beef Shreds
    • Simply Shred It! Savory Beef Shreds

Growing distribution in natural
Already the leading U.S. provider of 100% grass-fed, 100% pasture-raised, organic beef, Verde continues to expand its range of innovative products and distribution in natural and specialty retailers like Fresh Thyme and Bristol Farms. Verde plans to accelerate this growth with the addition of David Ernest, who joins the Verde team as Director of Natural and Specialty Sales. With more than fifteen years of experience in the food and beverage industry, Ernest most recently led double-digit growth for Teton Waters Ranch, adding new accounts including Central Market, New Seasons, and Raley's, while also managing Costco programming.

Annual Meat Conference
On March 2-4, attendees of the American Meat Conference at the Gaylord Opryland Resort may visit booth #119 to sample Verde Farms new Simply Sear It! product lines. As a sponsor, Verde will also be providing breakfast to attendees on Tuesday, March 3 from 7AM-8AM, serving up Steak & Eggs (featuring Verde Farms Simply Sear It! 100% Grass-Fed Organic Ribeye Steak) and Chorizo & Eggs (featuring Verde Farms 100% Grass-Fed Beef Chorizo and Queso Sausages). The team will be onsite to discuss how Verde's superior service and full range of 100% grass-fed, 100% pasture-raised raw, ready-to-cook, and fully-cooked products can help customers grow their meat department sales and profitability.

Source: Verde Farms