Silver Fern Farms — New Zealand’s largest producer of 100% grass-fed beef, lamb and venison products for the U.S. market — will soon announce a new Net Carbon Zero product in 2023 as a follow-up to its rollout of its USDA-approved Net Carbon Zero By Nature branded Angus beef product.
David Patragnoni, USA country manager for Silver Fern Farms, provides some insights into Silver Fern Farms’ 2023 expansion plans, retail consumer behavior toward grass-fed beef and Net Carbon Zero beef products.