Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry News

Hatchery-Breeder Clinic showcases practical solutions for performance enhancement

Experts share targeted strategies to optimize hatchery and breeder performance.

By Industry News
USPOULTRY logo
US Poultry & Egg Association
July 21, 2025

Industry professionals gathered in Nashville, Tenn., for the 2025 US Poultry & Egg Association Hatchery-Breeder Clinic, where experts shared targeted strategies to optimize hatchery and breeder performance. The two-day event featured sessions on breeder nutrition, holding and transportation challenges, incubation management, chick quality, fertility challenges and the growing importance of automation and technology in streamlining operations.

As part of his presentation on Feeding Today’s Pullets for Overall Performance, Dr. Dave Burnham, nutritionist at House of Raeford, discussed the need for consistent, high-quality feed formulations to maintain uniformity, proper weight and reproductive output. He also addressed the challenges of labor shortages and urged the industry to prioritize feed strategies that promote uniformity and development.

Eddy Van Lierde, global head of incubation services at Aviagen, outlined best practices for incubating today’s embryos amid declining hatchability. He noted that poor fertility in late-stage poultry production is the primary contributor; and while the embryo itself hasn’t changed, the environment around it has -- older equipment, fewer staff and limited data tracking. Van Lierde encouraged hatcheries to embrace automation, artificial intelligence and data-driven systems to enhance efficiency, reduce errors and unlock the full genetic potential of broiler lines.

In his presentation on Improving Hatchability from Transfer to Pull, Joshua Deines, technical service device lead at Zoetis, identified transfer cracks -- caused during candling, vaccination and egg movement -- as a major risk to chick quality. He stressed the need for consistent equipment maintenance, staff training and accurate assessment methods to reduce egg damage. He also highlighted the importance of clean, crack-free baskets and proper monitoring of temperature and hatch conditions.

Ben Green, director of hatcheries and transportation at Cobb-Vantress, offered guidance on chick holding and transportation. He detailed various vaccination techniques and stressed the importance of proper airflow and fan placement to dry chicks efficiently and maintain comfort. Green also covered the use of temperature loggers, sensor placement and preventative maintenance for transport vehicles.

The 2025 Hatchery-Breeder Clinic made clear that managing today’s hatchery and breeder challenges requires a return to fundamentals, paired with an openness to innovation. From refining nutrition and reproductive management to adopting smarter technology, experts emphasized that success hinges on precision, consistency and commitment to continuous improvement.

Source: US Poultry & Egg Association

KEYWORDS: hatchery poultry industry USPOULTRY

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A cow eating grass and a chicken standing next to it in a field.

    The Top 100 Meat & Poultry Processors of 2026

    The 2026 Top 100 Meat & Poultry Processors highlights...
    Meat and Poultry Processing
    By: Fred Wilkinson
  • Breaded chicken nuggets on a white plate.

    Food safety programs prioritize prevention, verification, and traceability

    Across processing operations, food safety strategies are...
    Meat and Poultry Processing
    By: Sammy Bredar
  • An open double cheeseburger on a white plate, the top bun beside it, along with a side of seasoned fries.

    How convenience is driving summer grilling innovation in 2026

    Demand for high-quality, convenience-driven formats...
    Meat and Poultry Industry News
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  two individuals standing by a farm gate
    Sponsored byPIC

    When PRRS Hits Home: The Chinn Family’s Story and a Hopeful Future

  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

Popular Stories

Butchers processing hanging beef carcasses in meat processing plant

Meat Institute says meatpacking industry restructuring won’t lower beef prices

Kroger logo

Kroger to acquire Giant Eagle for $1.65B

Corporate headquarters groundbreaking

PS Seasoning and Pro Smoker reveal new parent company at headquarters groundbreaking

2026 Top 100 Meat & Poultry Processors Report

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
The National Provisioner 2026 Food Safety Report

Related Articles

  • USPOULTRY logo

    USPOULTRY Hatchery-Breeder Clinic offers tools for increased performance and quality

    See More
  • USPOULTRY logo

    USPOULTRY's 2023 Hatchery-Breeder Clinic focuses on maximizing performance at all stages

    See More
  • USPOULTRY logo

    USPOULTRY Hatchery-Breeder Clinic to highlight innovation, flock performance

    See More

Related Products

See More Products
  • food safety.jpg

    Food Safety in the Seafood Industry: A Practical Guide for ISO 22000 and FSSC 22000 Implementation

  • meat.jpg

    Non-Thermal Processing Technologies for the Meat, Fish, and Poultry Industries

  • advanced tech.jpg

    Advanced Technologies for Meat Processing

See More Products

Events

View AllSubmit An Event
  • August 31, 2022

    Improve Freezing Performance and Quality with Companion Cryogenic Systems

    On Demand The spiral freezer will remain the workhorse of your freezing operation, but using a cryogenic system in the proper location with optimized features for marinated products,  steamy, cooked products, or fast-growing products can reduce defrost downtime, reduce sanitation, improve yield, reduce waste, reduce batch times, and more.
  • July 16, 2026

    Strengthening Food Safety Plans for Modern Processing Operations

    On-Demand The live webinar will explore the latest technologies, emerging risks, and practical strategies shaping food safety programs across meat and poultry processing operations. Attendees will hear from industry experts on key challenges impacting processors today, along with approaches for strengthening and updating food safety plans across their facilities.
View AllSubmit An Event

Related Directories

  • International Assn. for Food Protection

    The International Association for Food Protection (IAFP) represents a broad range of members with a singular focus — protecting the global food supply. Within the association, you will find educators, government officials, microbiologists, food industry executives and quality control professionals who are involved in all aspects of growing, storing, transporting, processing and preparing all types of foods.
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing