East Coast Wings and Grill, a full-service, family-dining chicken wing franchise, announces its latest menu innovation: the Embark on Flavor lineup, designed to celebrate bold flavor combinations and popular offerings.

Developed through in-depth customer feedback and operational insights, the Embark on Flavor menu introduces Wing Lover Combos, Entree Duos, and the Wing Duos, Tender Feasts and Flatbread Combos. The Wing Lover Combo features multiple East Coast Wings and Grill chicken wings, along with two sides. The Entree Duos allow consumers to mix and match two sandwiches or wraps, each served with a side. The Wing Duos, Tender Feasts and Flatbread Combos include chicken wings, buffalo tenders and flatbreads, along with a variety of sides.

The Embark on Flavor rollout follows the debut of East Coast Wings and Grill's refreshed core menu a month earlier. Together, these updates underscore East Coast Wings and Grill's focus on continuous innovation, guided by data-driven insights and real-time consumer feedback.

"Each menu initiative is rooted in understanding what our guests want the ability to build their own custom flavor journey rooted in value, while also strengthening the operational performance of our restaurants," said Ashley Mitchell, VP of marketing for East Coast Wings and Grill. "Embark on Flavor brings our guests new ways to experience East Coast Wings + Grill, while also equipping our franchisees with a program designed to drive traffic, enhance guest satisfaction, and support long-term success."

Source: East Coast Wings and Grill