High Liner Foods Inc., a North American processor and marketer of value-added frozen seafood, is launching a new portfolio of fully cooked white fish offerings within its foodservice division.

"High Liner Foods has over a century of expertise in seafood excellence and innovation is at the forefront of everything we do," said Anthony Rasetta, chief commercial officer for High Liner Foods. "Our new line of responsibly sourced, fully cooked products opens up the opportunity for operators and distributors to offer consumers more of what they are looking for on their menus – new, elevated and high in protein offerings that are quick, easy and done perfectly every time."

High Liner's lineup of four new products is a solution for convenience stores and quick-service restaurants. They are designed to provide an easy back-of-house experience, dependable quality, consistent, odorless and easy heating at a competitive price point.

The portfolio of fully cooked products includes:

• Sandwich portions:
  • Panko Breaded Pollock Square, made with golden brown panko breading
  • Panko Breaded Sandwich Portion: An operator's go-to for a signature fish sandwich, Bahn-mi or wrap.
• Strips:
  • Panko Breaded Pollock Strip
  • Garlic and Herb Lightly Coated Pollock Strip, infused with the flavors of garlic and herbs

All products are MSC Certified, wild-caught and high in protein.

High Liner's fully cooked offerings are launching at a prime time, as consumers seek new options in this channel. Based on a 2024 Elevator Research survey targeting convenience store and seafood consumers:

• 51% of consumers would go out of their way to try new seafood options if available.
• 58% of consumers would consider ordering menu items such as shrimp, white fish, or salmon in this channel.
• 75% of consumers believe that seafood would be something different for this channel.

High Liner's new lineup of fully cooked seafood is available in North America through High Liner Foodservice.

Source: High Liner Foods Inc.