Eckrich launches Andouille Smoked Sausage Link
Smoked sausage and deli meat brand Eckrich debuts the latest iteration of its national campaign, The Sausage That Takes You Home.
Eckrich The Sausage That Takes You Home campaign
Smoked sausage and deli meat brand Eckrich debuts the latest iteration of its national campaign, The Sausage That Takes You Home. The campaign celebrates grilling season by highlighting how Eckrich Smoked Sausage fits into everyday at-home grilling occasions.
The campaign builds on the success of the 2025 launch of The Sausage That Takes You Home, continuing the brand’s focus on the comfort and familiarity of home-centered moments. The campaign features the Eckrich Cheddar Smoked Sausage Link, alongside Rope Sausage and L’il Smokies Cocktail Sausages.
In tandem with the campaign, Eckrich is introducing its Andouille Smoked Sausage Link, building on the momentum of Eckrich Andouille Smoked Sausage Rope, which debuted in May 2024.
“We believe the best meals begin with something satisfying that is ready in minutes,” said Lauren Talbert, senior director of marketing for Smithfield Foods. “This campaign celebrates the joy of gathering around a full table, where great food feels like home. And with our Andouille Smoked Sausage Link, we’re dialing up the flavor for those who like a little heat in every bite.”
The Andouille Smoked Sausage Link will be available for limited distribution beginning April 2026 at select Midwest retailers, including independent grocery stores, with broader availability in May.
The Sausage That Takes You Home campaign will roll out across 30-, 15- and six-second video formats, along with social content, audio and display. The 360 approach aims to ensure the campaign reaches grilling audiences across TV and streaming, as well as social and digital platforms throughout the season.
Source: Smithfield Foods Inc.
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