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Home » promotions

Articles Tagged with ''promotions''

Japanese Wagyu Tour

Japanese Wagyu Tour seeks US-based meat distributors, butchers and restaurant operators

Promotional tour invites meat industry professionals interested in exploring premium Japanese Wagyu beef.
Industry News
July 1, 2026
No Comments

Japan External Trade Organization and Japan Livestock Products Export Promotion Council sponsor the tour, planned for January 2027.



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Karine Rød Haraldsson

Norwegian Seafood Council promotion enlists Norwegian soccer star Erling Haaland

A promotional tie-in with Norwegian soccer star Erling Haaland aims to boost salmon from Norway's strong appeal among higher-income consumers as a high-quality source of protein.
Fred Wilkinson
Fred Wilkinson
June 26, 2026
No Comments

Soccer’s growing popularity in the US provides relevance to a cultural moment.


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Got Beef Granny promo

Got Beef promo introduces AI-generated brand spokesperson

Grass-fed jerky brand unveils a fully AI-produced Granny character to anchor its social content as part of a lean, technology-driven operating model.
Industry News
June 18, 2026
No Comments

Got Beef markets four varieties of grass-fed brisket jerky.


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Jose de Jesus interview

NPB's Jose de Jesus discusses the Explora Todo El Gusto Del Pork campaign

NPB's promotional effort ties into the traditional role pork plays in Hispanic cuisine.
June 17, 2026
No Comments

In this interview, learn how pork products are positioned to meet the needs of today’s Hispanic consumers.


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Archer Star Wars promo video

Archer’s promotion with ‘Star Wars: The Mandalorian and Grogu’ marks a milestone

Tie-in is the brand's first collaboration with an entertainment franchise.
April 28, 2026
No Comments

Campaign includes a broad consumer-facing presence across retail, digital, social ads and more.


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Archer Star Wars promotion

Archer launches promotion with 'Star Wars: The Mandalorian and Grogu'

Archer’s first entertainment collaboration brings together the brand’s rapidly expanding meat snack portfolio with an iconic entertainment franchise.
Industry News
April 13, 2026
No Comments

Archer’s custom ad spot featuring clips from the film will air on Disney+ leading up to the theatrical and streaming releases.


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IFIC logo.jpg

Protein quantity vs. quality: Research reveals how Americans are navigating protein’s prominence

International Food Information Council consumer research reveals need for more effective nutrition communication.
Industry News
April 8, 2026
No Comments

National dietary guidance is reinforcing the importance of protein variety and intake — bringing concepts like 'protein quality' further into the spotlight.


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AMC 2026 lamb session

Consumer trends and versatility offer lamb opportunities

Consumer research presented during an AMC 2026 workshop finds younger generations are helping drive growth in lamb retail sales.
Fred Wilkinson
Fred Wilkinson
March 16, 2026
No Comments

Panelists provide supplier and retailer perspectives on lamb promotions and use.


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Spam Japanese Barbecue Sauce

Spam LTO embraces Asian American food culture

Spam Japanese Barbecue Sauce Flavored is a limited-edition variety made with Bachan's Original Japanese Barbecue Sauce.
Industry News
March 5, 2026
No Comments

The product will retail for $4 at Walmart stores nationwide.


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Slim Chickens No Kid Hungry

Slim Chickens builds on No Kid Hungry partnership

Initiative expands the brand's existing pledge to No Kid Hungry.
Industry News
January 2, 2026
No Comments

Campaign aims to turn digital engagement into real-world impact.


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