Got Beef, a direct-to-consumer grass-fed beef jerky brand, today announced the launch of "Granny," an AI-generated brand spokesperson who has already started appearing across the company's social media platforms and a new billboard campaign.

The character marks the centerpiece of the brand's content strategy and reflects a broader operating approach built around artificial intelligence tools.

Granny is a recurring character produced using AI video generation technology Kling. In the company's social content, she is presented as an advocate for clean-label products and starting beef with retailers that are selling beef full of fillers, drawing attention to jerky made without fillers or additives.

"Granny gives the brand a consistent voice and a clear message about clean ingredients," said Benji Boyce, founder of Got Beef. "Producing the character with AI is perfect. The videos cost me around $100-200 each to generate and always go viral which earns me money in addition to the beef jerky sales."

Got Beef operates with a headcount of one and uses a range of artificial intelligence tools across its business functions, including product sourcing research, packaging design, content production, and customer communications. The company says this approach allows it to bring products and campaigns to market on compressed timelines.

The Granny videos are produced through an automated content pipeline that assembles scripts, scenes, and variations and processes them through AI video generation services. The company uses agentic AI systems, and frontier AI models like Claude Code and Google Gemini software designed to carry out multi-step tasks, to support design and operational workflows.

Got Beef offers four varieties of grass-fed brisket jerky: Salt & Pepper, Serrano Salt & Pepper, Salt Pepper & Garlic, and Carne Asada. The products are marketed as gluten-free and made without fillers. The brand sells directly to consumers through its website.

Source: Got Beef