Clear claims, verified sourcing and easy-to-use formats position natural and organic proteins for continued growth, especially as millennial purchasing power rises.
Double-digit gains in claims-based meats highlight shifting consumer purchasing behaviors, with transparency, trust and convenient product formats driving momentum across retail and foodservice.
Following years of rapid growth and strong investment, the plant-based meat category is entering a new phase: one less defined by novelty and more by performance.
As sales decline, plant-based meat producers are focusing on everyday use cases, improved product quality and transparent ingredient panels to drive repeat purchases.