The competition begins with the First Round of 16 and culminates with the Final, where the top two veal meals battle it out for the championship title.
Chicken pizza, or Chizza, includes two 100% white-meat Extra Crispy fried chicken filets topped with zesty marinara sauce, mozzarella cheese and pepperoni.
In addition to the consumer promotion, ALB is reaching out to butcher shops with promotional items and giveaways to promote American lamb through small retail locations.
While at the Certified Angus Beef annual conference, Independent Processor editor Sam Gazdziak spoke with Troy Hadrick, a South Dakota rancher and online animal agriculture advocate.