Every decision about investing checkoff dollars into beef promotion, research, education, information and foreign-market development aimed at building consumer demand for beef is directly tied to long-range planning.
The question is: “Who is going to flinch first?” Dan Basse, president of AgResource Co., said that’s what he and his team ponder when looking at this “plateau” phase in the agriculture markets.
The Lobels have taken their #1 selling steak, filet mignon, and ground it to a 80/20 lean-to-fat ratio to ensure that this burger has every nuance of beefy flavor and juiciness for which filet mignon is most prized.
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