Leading restaurants and grocery stores across the state of Texas get their sausages from one place: Smokey Denmark Smoked Sausage Co. The company, which has been around since 1964, has seen tremendous growth over the last decade, with an expanded retail presence and a growing list of products.
Hofmann Sausage Company recently started selling summer sausage and three new flavors of jerky. In-spite of their renowned hot dog business suffering from less food service sales in the COVID-19 pandemic, the chief marketing officer for the 142-year-old company, Rebecca Baker, says their diverse product lineup and a large network of customers along the east coast keep business going strong. Austin Keating, Multimedia Specialist for Provisioneronline.com, chats with Baker to find out more.
This year has seen a tremendous resurgence of breakfast meats due to the effects of the COVID-19 pandemic combined with improved quality, convenient formulations and consumers’ demands for high protein at breakfast.
“America’s Original Hot Dog” hit shelves at more than 1,000 Publix Super Market locations from Florida to Virginia in the brand's biggest retail launch to date.
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