Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging. While we may think we can resist the lure of packaging, nobody is 100% immune. Your kids may have pushed you to buy a specific cereal because their favorite cartoon character was on the package or you may have bought a cologne, or perfume because you liked the vibe it gave off.
Editor’s Note: This story originally published in Packaging Strategies, a sister publication of The National Provisioner in the BNP Media portfolio. Read the story here.