Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry News

New ‘Media MythCrusher’ addresses misperceptions about nitrite safety, value in cured meats

By Industry News
February 9, 2016

Sodium nitrite, which is commonly used in a variety of cured meats from bacon to deli meats to hot dogs, is one of the most misunderstood ingredients in meat and poultry products and other foods but a new Media MythCrusher document from the North American Meat Institute (NAMI) aims to correct many of the myths. 

While media reports often describe sodium nitrite as a “known carginogen,” a two-year, U.S. National Toxicology Program animal feeding study concluded that nitrite does not cause cancer at levels used in the meat industry. It is also a myth that cured meat products are the most common source of nitrite in our diets. Scientists say that 93 percent of human nitrite intake comes from vegetables, particularly root vegetables such as celery, beets, carrots, spinach and lettuce, and from saliva, thanks to the body’s own healthy, nitrogen cycle. Less than five percent of human nitrite intake is sourced to cured meats.

“Nitrite is a very important ingredient with significant and proven food safety benefits,” said Betsy Booren, Ph.D., NAMI vice president of scientific affairs. “Nitrite is critical in preventing botulism, the deadliest foodborne illness.  In fact, since sodium nitrite was approved for use in cured meats in 1925, no cases of botulism have been associated with commercially prepared cured meats.”

The Media MythCrusher also explains that meats cured “naturally” still rely on a form of nitrite (nitrate) that occurs naturally in ingredients such as celery powder and this fact is noted on the front of the package and in the ingredient statement.

“Nitrite’s benefits are now recognized in treating many medical conditions including preventing preeclampsia during pregnancy, promoting wound healing, controlling blood pressure, and helping with successful organ transplantation,” said Dr. Booren.  She stated that some well-known pharmaceuticals work by delivering nitric oxide, which the body creates from nitrite, to specific body tissues.”

The new MythCrusher document supplements the library of several Meat MythCrusher videos on nitrite use in cured meats produced by NAMI and the American Meat Science Association.

The Meat Institute has also developed similar Media MythCrusher documents addressing myths about antibiotic use in animals, bacteria on fresh meat and the environmental impact of meat production. All of these resources are available on the Meat Institute fact sheet page.

Source: NAMI

KEYWORDS: ingredients mythcrusher nitrite North American Meat Institute (NAMI) sodium nitrate

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Beef
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • New Media MythCrusher addresses cultured and plant based protein products

    See More
  • Bavaria Corp. Prezervit

    Bavaria Corporation announces a new ingredient offering that replaces nitrites in cured meats

    See More
  • Five new meat MythCrusher videos address common misperceptions about antibiotic use and resistance

    See More

Related Products

See More Products
  • GlobalData_logo_blue_header.png

    Cooked Meats - Packaged (Meat) Market in the United States of America - Outlook to 2023

  • food safety.jpg

    Food Safety in the Seafood Industry: A Practical Guide for ISO 22000 and FSSC 22000 Implementation

  • Optimizing Social Media from a B2B Perspective

See More Products

Events

View AllSubmit An Event
  • August 28, 2025

    The Future of Smoke: Trends, Tech & Safety in Smoked Meats

    On-Demand Join us for an inside look at the latest innovations and emerging trends transforming smoked meat production. Gain expert insight from Dr. Jonathan Campbell, who brings a wealth of experience from his dynamic career focused on enhancing the quality, safety, and efficiency of processed meats.
  • July 10, 2025

    Is Your Food Safety Plan Up to Date? Insights & Innovations Shaping Meat and Poultry Safety in 2025

    On-Demand Whether you're a processor, producer, or industry stakeholder, this is your chance to gain insider knowledge that will elevate your food safety practices from compliant to exemplary.
View AllSubmit An Event
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing