IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it is further enhancing the IRI AllScan Convenience Store Tracking service to include account-level insights from 17 out of the top 20 convenience store chains, including 7-Eleven, Circle K, Speedway, Casey’s General Stores, Murphy USA, GPM Investments and Wawa, to name a few. With scanner-based, point-of-sale data from nearly 30,000 stores, IRI offers the most comprehensive, granular and accurate market read available in the CPG industry.

With more than 155,000 convenience stores in the United States, the channel continues to find new growth opportunities, by introducing healthy-eating concepts, elaborate food-service options and evolving product assortments. Ninety-eight percent of the U.S. population shops in convenience stores each month, generating more than $200 billion in annual sales. In fact, the 3.1% sales growth rate in the convenience channel outpaced food, drug, dollar, club and mass merchandisers, which grew by 2.3% during the last 52 weeks.

“The convenience store channel is very important to our clients, and IRI is committed to continuously innovating and expanding the AllScan service, which generates unprecedented insights, provides stand-alone information or works in combination with IRI’s multi-outlet POS tracking solutions,” said Robert I. Tomei, president of Market and Shopper Intelligence for IRI. “Since its inception in 2007, AllScan has been trusted to deliver proven, consistent and accurate growth by generating insights and market intelligence across a broad range of CPG manufacturers.”

As a result of expanding retailer partnerships and the data sample from independent retailers, IRI provides market insights for more than 70 syndicated geographies and 400-plus retailer views. The easy-to-consume, real-time insights are delivered to clients on the IRI Liquid Data^® technology platform at the speed needed to win in today’s marketplace.

About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, Clavis Insights, comScore, Data Plus Math, Dynata, Edison, Experian, GfK, Gigwalk, Google, Ipsos, Jumpshot, Mastercard Advisors, MaxPoint, Ogury, Omnicom, One Click Retail, Oracle, Pinterest, Simulmedia, SPINS, Univision, Viant, and others.

For more information, visit www.iriworldwide.com.

Source: IRI